Watch 6 Ways to Stop Forgetting Things video

Today, we have a million things going on and it’s easy to forget things.

This leaves us feeling overwhelmed and frustrated.

Writing things down is the easiest way to stop worrying about forgetting things.

Here are 6 ways you can stop forgetting…

Working at Google was my dream job ever since high school when I read How Google Works by Eric Schmidt, the second CEO of Google.

So you can imagine my excitement, after years of applying and getting rejected when I finally received my job offer.

Google is an amazing company…

Modern society has perfected the art of making people not feel necessary

“We had no master to oversee or drive us, so that we could work as leisurely as we pleased”

Indian clothing was more comfortable, Indian religion was less harsh, and Indian society was essentially classless and egalitarian


Tell your story in your own way

Quality content is:

1. Useful

Clearly helps your customers with their problems

2. Inspirational

Inspired by data, well-written

3. Empathetic

Focused on viewing the world through their eyes

You get good at anything by trying

Your audience’s needs come first

Write clear and short. Respect the reader’s time

Readers only read if…

When you want something, all the universe conspires to help you achieve it

Never stop dreaming, follow the omens

There is a language in the world that everyone understood. The language of enthusiasm, of things accomplished with love and purpose, and as part of a search for something believed in and desired

When you possess great treasures within you and try to tell others of them, seldom are you believed

Your eyes show the strength of your soul

Anyone who interferes with the personal legend of another thing never will discover his own

There is only one thing that makes a dream impossible to achieve; the fear of failure

Shared from Twos ✌️

Establish hooks to provide value and help people form healthy habits

The Hook Model:

1. External Trigger

Email, links, app icon

2. Action

Behavior done in anticipation of a reward

3. Variable Reward

Predictable rewards aren’t intriguing

4. Investment

User puts something into the product: time, data, effort, social capital, money

Improves the experience for the next go-around

Inviting friends, stating preferences, building…

Why is it that some ideas or behaviors or products start epidemics and others don’t? And what can we do to deliberately start and control positive epidemics of our own?

Epidemics are a function of the people who transmit infectious agents, the infectious agent itself, and the environment in which…

1. Put people first

Leaders should sacrifice and put their people first, not their own comfort and needs

2. Another path is always open

You always have the opportunity to practice virtue, to practice excellence, to change in some way or another based on what’s happening

You don’t control what happened. You control how we respond

It’s impossible to…

Parker Klein

Creator of Twos (

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