Feb 2024 Twosletter ✌️
“This is the ultimate peace of mind app — allowing you to put down your ideas quickly and succinctly, and follow up later.” — Aaron Hill on Product Hunt
Our mission: Help people live organized, productive & memorable lives
KPIs
1,282 daily active users (+319), +33% MoM
3,968 weekly active users (+1,097), +38% MoM
25% new user weekly retention, +1% MoM
Product
Wrapped 2023 (Users wrote over 5.2M *things* in 2023)
Drag and drop *things* between days, lists & sublists on web
Save custom AI prompt
New user checklist on mobile
Talking to users and running user studies
Marketing
Nominated for Personal Productivity tool of the year in 2023
Weekly marketing experiments (App Store (Keyword + Basic), Snapchat, Twitter)
Apex Ignite internships newsletter campaign
Short-form content (TikTok, Reels, Shorts)
4 new interns from Dr. Jody Tompson’s University of Tampa MBA program
9 pieces of earned media
The apps, movies, games, and everything else we loved in 2023
Why I use 4 different note-taking apps | by PKM Beth | Jan, 2024 | Medium
To do list app tier list 2024 — YouTube
How I Remember Things with Twos
Never forget anything important to do again | early stages podcast
Chapter 9 of Twos [Reminder, Introduction Page, and Artificial Intelligence Translator]
One Year of Twos! | CodeMacLife
My Favorite Tech in 2024 — Marshall Beyer
PARA Method: One PKM & To Do List App to Organize Your Life
February product roadmap
Talking to users
Interactive walkthrough onboarding
Drag and drop improvements on mobile
SMS integration outside of the US
Twos World categories
February marketing plan
Weekly marketing experiments
Testing shared list campaigns with influencers
Long/short form content
Thank you for reading,
Twos Guys ✌️
Write, remember & share w/ Twos: https://www.TwosApp.com?code=baller
Personal website: https://www.parkerklein.com
Instagram: https://www.instagram.com/twosballer/
Twitter: https://twitter.com/TwosBaller
LinkedIn: https://www.linkedin.com/in/parkeraklein
Medium: https://parkerklein.medium.com/
TikTok: https://www.tiktok.com/@twosballer