Hi David! Great thought! Sometimes you may want to make a note for something you don't necessarily want to be reminded of at a time, i.e. someone's name, one of their favorite things, a personal recommendation etc., but putting these in your Notes app would again keep those things spread out and separate from your reminders. Twos is quick and easy to use so you can keep all of your *things* in one place so your life is more simple. Everyone has their own systems to relieve themselves of needing to remember everything and I am happy to share the biggest difference maker in my life.