May 2024 Twosletter ✌️
Our monthly newsletter from Twos HQ
Published in
2 min readMay 2, 2024
“Fantastic app for managing your tasks, notes, and your day (calendar).” — Juergen Heise
Our mission: Help people live organized, productive & memorable lives
KPIs & Big Wins
- 1,407 daily active users (+142), +11% MoM
- 30% new user weekly retention, +4% MoM
- Twos for Beginners: Notes & Tasks in One — YouTube (8k+ views)
Product
- Streaks
- Headings & subheadings improvements
- Improved reminder modal
- Added custom, default, and second reminder options
- Updated leaderboard based on streaks, referrals & coins
Marketing
- Created long/short-form content (2,572 YouTube subscribers)
- Fostered Discord community growth (2,100 members)
- Recorded Twos Talk podcast
- Spoke with Arianna Bradford from ADHDone
8 pieces of earned media
- Twos for Beginners: Notes & Tasks in One — YouTube
- Introducing my mum to PKM
- Why I love Twos (and how I use it) by Jae
- The TikTok ban and the iPhone monopoly
- My minimalist approach to taking notes | by CodeMacLife | Medium
- Why and how I use two note taking apps — YouTube
- Note taking apps with graph view pt 1 — YouTube
- My Twos Utility Phone Setup — Marshall Beyer
May product roadmap
- Improving in-app user onboarding/education
- Improving coins/upgrades
- Adding translations
- Adding push notifications
- Ideating viral loops / network effects
May marketing plan
- Webinar
- Long/short-form content
- Build relationships with Youtube influencers
- Foster podcast growth
Thank you for reading,
Twos Guys ✌️
Write, remember & share w/ Twos: https://www.TwosApp.com?code=baller
Personal website: https://www.parkerklein.com
Instagram: https://www.instagram.com/twosballer/
Twitter: https://twitter.com/TwosBaller
LinkedIn: https://www.linkedin.com/in/parkeraklein
Medium: https://parkerklein.medium.com/
TikTok: https://www.tiktok.com/@twosballer
